Alternative Proteins and Foods
Just ok, isn’t ok.
Nearly every company in this sector has rebranded at least once over the last several years. That’s not a coincidence. But rebranding doesn’t suddenly make a dry, chewy burger juicy and delicious.
This series explores the challenges facing the alternative food industry and highlights some of the interesting winners.
I’d Switch to Alternative Meat Tomorrow. Here’s What Still Has to Change
February 5, 2026
I’d switch to alternative meat tomorrow – if it were more available, affordable, and tasted good.
Just Okay, Isn’t Okay
February 10, 2026
That line from the Rinvoq commercials has been stuck in my head, and it maps surprisingly well to Food Systems in Transition.
Whose Fault is it When Alternative Proteins Fail?
April 6, 2026
The CEO of Beyond Meat attributed the company’s recent financial struggles to shifting consumer behavior. This overlooks the bigger issue. Their product just isn’t very good.